BRANDS.GAMING.SPORT.
"AUTHENTIC STORYTELLING
WHERE BRANDS, GAMING AND
ACTION SPORTS CONNECT"
THE REAL LINK BETWEEN
BRANDS, GAMING AND
ACTION SPORTS.
MADD XP IS A CREATIVE AGENCY
SHAPING FAN-LED STORYTELLING ACROSS
GAMING, ESPORTS AND ACTION SPORTS.
WE WORK INSIDE THE CULTURE,
WITH THE PLAYERS, ATHLETES AND COMMUNITIES,
TO HELP BRANDS SHOW UP WITH CREDIBILITY.
STRATEGY, CONTENT AND CAMPAIGNS
BUILT FROM REAL COMMUNITY INSIGHT.
ONLINE. IN-GAME. ON-SCREEN.
ALWAYS AUTHENTIC.
WHO WE ARE
RICH BOWEN
An accomplished content leader, strategist and creative producer with deep experience shaping premium storytelling for global brands. Rich developed his craft at the BBC and Red Bull, directing teams across complex productions, commercial collaborations and ambitious creative campaigns.
CRAIG MADDISON
A creative director and producer known for
shaping bold, cinematic content for some of the world’s most recognisable brands.
Through MADD Creative, he has overseen high-profile shoots, campaigns and live productions, combining sharp creative vision with hands-on production expertise.
